Personal Service

Honesty, Integrity and Transparency

We pride ourselves in the values of good old fashioned traditional stockbroking. That’s why our mission is to uphold our key principles of business including honesty, integrity, transparency and fairness. Our goal is to build long standing relationships with all of our clients and to be their partner not just for this year but for many years to come.

We have a wealth of experience at the firm across our dedicated account managers, research team and approved FCA traders. That’s why we are able to offer the personal and bespoke service that we do and ultimately that’s what investors want.

In our experience investors want to build relationships with their brokerage firm so that they know that their investments are being properly looked after. Even as an execution only account an investor still wants to know that they are not being ignored.

That’s why at London Stone we provide all of our market research, data and analysis free of charge for our clients. You will never be just a number with us because every new client is assigned their own client liaison officer as well as their own personal FCA qualified broker. And the cost? FREE.

At the same time we have access to the best and most efficient trading platforms anywhere in the world and conform to the highest of settlement standards. In other words you can trade any product, any time and anywhere.

But surely for a personal service it must cost more?

That’s the great thing about this. No it doesn’t cost more.

In fact we pride ourselves in being one of the most competitively priced firms in the UK today. That’s because we keep our costs low and outsource anything that sits outside of our core skill set to an established network of approved partners and third parties. This includes settlements and transfers (Jarvis), legal, HR, compliance, accountancy, and administration.

This allows the firm to focus solely on what it does best which is trading, research and market analysis because ultimately that’s what our clients want from us and that’s where we can have the greatest impact. We recognise that we can’t be experts in everything and nor do we want to be, which is why every minute of every working day is spent managing client portfolios and assessing market news for opportunities.

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