Execution Only

Execution only trading is where you make your own investment decisions yourself. In other words you do your own research, pick your own stocks and choose your own timing. For investors who have the time, knowledge and inclination, execution only trading is the most cost-effective way of investing.

That’s because buying or selling shares on our share trading platform is just £10 regardless of the size of the deal. In other words if you want to buy either £1,000 or £100,000 of Vodafone it will still only cost you £10!

And if you are not too comfortable using computers and buying shares online, you can always call in and speak to one of our brokers to execute the transaction on your behalf. In this case it will cost you just £20 (and again irrespective of the deal size).

Free Market Research

As a valued client you still of course gain free access to our research and market stock tips including our weekly market commentary, monthly undervalued top 10 reports, as well as other market research reports that we regularly publish.

Dual Account

One of the great advantages with our share-dealing accounts is that they are dual operated. In other words if perhaps one day the market suffers a big correction and your portfolio falls in value, you may decide that actually you do need a helping hand. In this case you simply pick up the telephone and call in to speak to one of our experts who will be happy to help.

They can give you an update on the market and the outlook to your shares. They can also suggest ideas which will protect your portfolio in a falling market including sensible hedging strategies. You can take this information and then can consider whether you wish to use it. If you choose not to then there’s no cost at all, and if you think that you would like to follow your broker’s advice, then your broker will implement the strategy for you and charge you an advisory commission.

In other words you can switch between an execution only and advisory account at no cost. So you can use the execution-only facility when you are doing well and hopefully making lots of money and the advisory facility when you need help.

Again there’s no extra charge for this. At London Stone Securities we try to be as helpful and flexible for our clients as possible!

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